You may have the best health plans, gym memberships, and parental leave policies in your industry, but if employees don’t know about them, or don’t understand them, these are wasted opportunities. Employee benefits are only as good as your team’s ability to engage with them and use them correctly.
Introduction
Gone are the days when HR teams could simply bombard employees with mass emails and PDFs and hope for the best. Today’s workers want clarity, accessibility, and most importantly, they want interactivity. As we see our attention spans decrease and our expectations of the workplace increase, benefits communication should reflect the transition to a digitally immersive experience.
Benefits communication needs to be contextual. When you meet employees where they are and speak their language, engagement follows.
RELAYTO is a platform that enables HR teams to create interactive, automated, and trackable content experiences that go beyond simply telling, they engage and motivate employee behaviors.
The cost of disengagement and the opportunity it hides
When employees fail to engage with their benefits information, the impact can go beyond just open enrollment period. Confusion around benefit coverage, frustration with accessing benefits, and unawareness around available benefits can quietly sap morale and lead to costly turnover.
But there is an opportunity to change this: changing benefits content into a seamless digital experience that employees actually want to engage with. Many companies are taking the example of using interactive content leveraging the RELAYTO platform to shift from compliance obligation to strategic opportunity.
Building an employee benefits portal that allows employees to navigate benefits determined by digital storytelling can help employees access what they need, when and how they need it. Attaching interactive reports, notebook alternatives or content hubs create an engaging experience for everyone from interns to executives.
How to build better benefits communication with RELAYTO
RELAYTO is more than a tool, it's a platform that provides a toolkit to create employee experiences that educate, inspire, and retain your talent. Whether you're updating your open enrollment experience, which is often a chaotic time of the year for many businesses or creating an onboarding journey for new hires. RELAYTO has all the essential tools that can be leveraged one touch point at a time.
Key features that support employee engagement with benefits:
• Interactive Content Experiences: Replace those outdated, stale PDFs and email threads with living presentations that react to employee engagement.
• Document Automation: Create customized benefit summaries by job title, location, or employee tier, no formatting or reformatting required.
• Content Hubs & Portals: Bring all your material into one central location that organizes, explains, and simplifies how employees engage.
• Engagement Analytics: Know exactly what employees do with your content, what they look at, what they jump past, and what they look at again and use that knowledge to inform how you improve your communication effort over time.
• Mobile Optimization: Make sure your benefits experience looks and works well on any device. This is especially important for remote or hybrid teams.
• Access Control & Security: Whether you're engaging employees, investors or leadership, RELAYTO allows you to address who sees what and when.
• RFPs, RFIs & Investor Relations Templates: Conveniently repurpose content, and workflows across HR, finance, legal, and operations for communication.
From transactional to transformational: The future of benefits communication
It's time to approach benefits communications as what they really are, a strategic lever for increasing employee satisfaction and ultimately business success.
Thanks to RELAYTO's document automation tools, along with interactive storytelling, HR teams can now eliminate information overload and usher in true engagement. You're not just communicating benefits, you are creating a compelling digital experience that reflects your brand, supports employee needs, and encourages retention and morale.
Here’s how to take it further:
• Build a living, breathing content hub that employees can come back to year-round, not just during open enrollment time.
• Turn static and existing policy documents into interactive notebooks that serve as self-paced learning mods or modules that employees can use to guide themselves through complicated patterns, one by one.
• Use data room structures for sharing important sensitive information, such as head plan comparisons and retirement options.
In a world where attention is the new currency, your ability to capture it and convert it into understanding will shape whether your benefits strategy is a success or a failure.
RELAYTO can help you make that shift.
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