Photography: Do’s Do – use images with aspirational but Do – use shots with at least two people Do – use images that represent the Do – use shots with subject matter that attainable subject matter interacting and sharing experiences modern Cardmember (diversity in is authentic, real, and less stereotypical gender, ethnicity, age, shapes and sizes) Do – use images that are Do – use images that have a clear Do – use images that are rich in color Do – make the moment the focal point uncluttered to maximize legibility role for American Express (the (people enjoying a concert rather than of advertising elements Cardmember is the hero and the the concert itself; people having an Card/service is the enabler) adventure, rather than a scenic shot of a city or landscape) Note: Global photo library is available to access imagery, please ask your American Express representative for details. ‹ Contents ›