Relationship Device: cropping and placement The Relationship Device is a flexible asset that can be used on a variety of images. It can be placed off-center and cropped as long as the American Express logotype, the customer name, the oval, and at least two sides remain visible. CROP RULES The American Express logotype, the customer name, the oval, and at least two sides must remain visible. INTEGRATING THE RD The RD should be integrated into the photographic scene, going over/ Top edge Right edge Centred around parts of the featured person. LOGOTYPE RULES The American Express logotype may never be cropped; use alternate RD. Edges Bottom edge Left edge ‹ Contents ›