Card art: Communications with other brands Positioning with other portfolio products To be consistent with our brand positioning, American Express-branded Card products should be marketed as targeted, high value offerings. Wherever possible, they should stand alone in communications. At a minimum, if American Express products are shown with your card products issued on other networks, American Express products must be placed so that our premium positioning is highlighted with the differentiated product benefits made prominent. When Cards are overlapping Show the full Card on top ✓ ISSUER LOGO 7997 3759 876543 21001 Valid Thru Member since 00/00 95 CARDMEMBER NAME When Cards or logos are in full view When Cards or Blue Box logos are shown besides competitor products or logos, place American Express logo in a preferred or equal position. ✓ Either to the far left: Either to the far left: Network logo Network logo Or to the far right: Or to the far right: ISSUER LOGO Network logo Network logo 7997 3759 876543 21001 Valid Thru Member since 00/00 95 CARDMEMBER NAME Additional rules may apply to specific types of product offerings and may differ by country and by contractual agreement. For additional guidance on dual Cards, please consult your American Express representative. ‹ Contents ›