BMW ADVERTISING GUIDELINES GENERAL REQUIREMENTS Co-op activitiesthatmeettheprogramguidelines will qualifyforthefollowingreimbursementof the Legal Requirements: In rendering ad templates, BMW NA is not providing legal advice. It is the sole costs: responsibility of the retailer to ensure that ads conform to all federal, state and local legalrequirements. • All advertising will be reimbursed at 50% unless otherwise specified within thisdocument ACBistheProgramAdministratorandcanbecontactedat [email protected] • For program trials, reference instructions provided within the individual programs 617-5499. • Only actual advertising media costs will be reimbursed. Agency commissions, agency fees, • Claims must be submitted online via BMW9s Retail Co-op website (CenterNet > Marketing taxes, production charges, talent fees, discounts, set-up fees, or non-working media Portal > Retail Co-op Website). Online claim entry allows users to complete the claim form charges will not bereimbursed onlineandattachallrequireddocumentation. • After all the necessary documentation has been received by ACB, claims will be processed • Advertising may be submitted to ACB via the online portal for review prior to placement to andpaidviaacredittoyourpartsaccounteachmonth ensurethecontentiscompliantwiththeguidelines. Up to three warning letters will be issued within any 24 month rolling timeline from the date of the first Any advertisement deemed inappropriate by the Regional Vice President will be considered a infraction for advertising that does not meet the Advertising Guidelines. After the third warning letter violation of these Advertising Guidelines and thus ineligible for Retail Co-op reimbursement. within any 24 month rolling period, any subsequent ads will not be reimbursedand AVP eligibility will be These could include but are not limited to, poor digital graphic elements, audio quality, or use of reviewed. The following infractions will not receive warning letters and will bedenied: animation. • Ads that contain Advertising Guidelines violations are never eligible for reimbursement. See the section of thisdocument for more details. This includes the useof: TRADEMARKS • The flat-one dimensionalRoundel The BMW Roundel and all other registered BMW trademarks are protected worldwide and may be used • Advertising with othermanufacturers only by BMW AG, BMW NA, BMW FS, BMW Motorrad, other BMW Group companies, and BMWCenters. • Using distressfulmessaging AuthorizedBMWCenterscanusetheBMWRoundelonlypursuanttothelicensesin applicable dealer • Ads containing three or more infractions will only receive one warning letter agreements and only in connection with authorized vehiclelines. Requests for reimbursement must be submitted to ACB within 90 days following the ad date. Any claim BMW trademarks must always be used in a manner that is consistent with BMW NA9s trademark received after that period will not be reimbursed. If an incomplete claim is submitted it is put on