BMW ADVERTISINGGUIDELINES CORPORATE IDENTITY SOCIAL MEDIAICONS • Always use the approved BMW social icon setprovided. • Icons are 40px with 20pxspacing. ELECTRONIC NEWSLETTERHEADER TYPOGRAPHY To meet typography standards, greater than 75% of the eNewsletter is required to comply with BMW9s globalfonts. The approved BMW font families are Helvetica, Arial and SansSerif. Thefontsizemayrangefrom8ptto44pt. BMWROUNDEL Only one Roundel can be used on a page. An exception can be made if the Roundel also appears on merchandise or if it exists in a vehicle image or on a building. JULY 2017 PAGE39