BMW ADVERTISINGGUIDELINES WEBSITE STYLE GUIDE BMW CENTER HOMEPAGE The homepage works as a funnel for decision and purchase making in a narrative and aesthetic way. It excites immediately and then follows up with informational support and highlights to give the customer Marquee a personal and empowering experience. The homepage template is a set of modules that can be rearranged or replaced with other modules. BMW Center websites must use the main navigation, marquee and footer modules on every page to Promo modules remain compliant. Footers are to comply with BMW global fonts and color palettes. Font size may not exceed 12 pt. Company logos, such as Google or any of the BMW-preferred website providers, may not exceed 120 x Feature 120 pixels and may not be in the BMW masthead. If present, they are required to be in the body or module footer of the page. Offer/promotio Personal dealer logos may not exceed 185 x 90 pixels. n module The text in modules Series may be selector justified or module centered Contact/ma p module Chat module Button Gradient: #1c62c5 - 1f72e4 Gradient: Icon centered #303030 - 000000 85px (minimum Contact info height = 60px) About copy JULY 2017 PAGE 69