BMWADVERTISINGGUIDELINESCONTENTS ADVERTISING GUIDELINES .......................................... .......3 INTRODUCTION/ GENERAL REQUIREMENTS ............................................... 4 NEW VEHICLE REQUIREMENTS ...................................... . 7 CPO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............... 8 MEDIUM-SPECIFIC REQUIREMENTS .............................. 8 RETAIL CO-OP SUBMISSION GUIDELINES ........................ 15 GENERAL GUIDELINES ........................................................ ......... 15 QUICK GUIDE............................... 17 MEDIUM-SPECIFIC REQUIREMENTS ...................................................................... 19 BMW CORPORATE IDENTITY ........................................ .....22 BMW i CORPORATE IDENTITY ....................................... ....43 WEBSITE STYLE GUIDE . ............................................ ........56 APPENDIX ......................................................... ...................89 JULY 2017 PAGE2