BMW ADVERTISINGGUIDELINES CORPORATE IDENTITY TYPEFACE BMWGLOBALPROBOLDHEADLINE HEADLINE /SUBHEADLINE BODYCOPY HEADLINEGUIDELINES BMW EFFICIENTDYNAMICS BMWEfficientDynamics Headlines are written in BMW Type Global Pro Bold. Settings for justification have tobe customized. BMWCONNECTEDDRIVE BMWConnectedDrive Headlines should be written in all caps and appear in 85% black on a light background or 100% white on BMWACTIVE HYBRID BMWActiveHybrid darkbackgrounds. EFFICIENTDYNAMICS EfficientDynamics Font size varies with different contenttypes. xDRIVE xDrive Thetrackingforheadlinesand subheadlines is-30to-45,the settingforkerningis