BMW ADVERTISINGGUIDELINES CORPORATE IDENTITY IMAGERULES • Cropsofimagesthathide largesections ofthevehicleorobscuretheareaofthevehicletheuserisviewingdo notmeetimage standards. • Copy placed over a vehicle within an image does not meet imagestandards. • All copy on images is required to belegible. • Vehicles cropped through the Roundel or the kidney grille do not meet imagestandards. • It is also acceptableto include one Roundel on avisual overlayfeaturinganactualvehiclein inventory.Thevisual overlayis requiredtofollowBMWglobalfonts andcolorpalette. • There must not be any images, logos and/or text of non-BMW vehicles, including MINI. The only exception is the Used Vehicle search and Compare Vehicle section which may show non-BMW vehicles. Clarification: Vehicles featured on the website must reside on the BMW Center lot. The only exception is that BMW dealers with multiple locations (either satellites or separate points) can advertise pre-owned BMWs in inventory at ANY of their BMW locations. BMW brand vehicles in inventory at