BMW ADVERTISINGGUIDELINES WEBSITE STYLE GUIDE LIVE CHATSTANDARDS CHAT OPTION A A live chat may not exceed a pixel range of 400 x400. This chat function exists as a module on the BMW Center website. The module contains a CTA that will It may not cover IDboxes. launch the chat function of the site. Chat A can be used with or without chat option B. Once launched, the functionality will follow the guidelines in option B, starting with the nameinput. Itmayonlyappearonceperusersession. It may not cover theRoundel. If a live chat does exist, it is required to comply with BMW colorpalettes. Chatmodulemustappearonthe righthandsideofthe page,onthe middletolowerhalf. State of chat box once the user clicks on the persistent chat icon. This chat box remains locked to the rightside of the browser on the lower half ofthe page. State of chat box after user name has been entered. This chat box remains locked to the right side of the browser on the lower half of the page. JULY 2017 PAGE85