BMW ADVERTISINGGUIDELINES CORPORATE IDENTITY ELEMENT 3 3BMW GENIUSSPECIFICS ELEMENT 5 3ONLINEFORM It is important to identify the specific BMW Geniuses on the website to ensure customers are familiar In addition to detail regarding the BMW Genius team, customers should be made with who they are likely to meet 3 reducing potential anxiety or intimidation when entering the aware of the other elements of the BMW Genius Program 3Hotline and App Support, showroom. as well as BMWEncore. In addition to an image, contact details for the BMW Geniuses should be provided, along with any other Availableimages: images, videos or bio information which helps to emphasize the friendliness, expertise and passion of theindividuals. Copy: , , and will be happy to guide you through the exciting world of BMW products and features to make sure to find the right vehicle for your needs. Bioexamples: Copy: BMWGENIUSHOTLINE. Looking for more answers while you are on the road or just not near a BMWCenter?ContacttheBMWGeniusHotlineat1-844-4GENIUS (1- 844-443-6487),[email protected]. ELEMENT 4 3ONLINEFORM BMWGENIUSAPP. Customers should be able to directly ask a product question to a BMW Genius, schedule a visit with Install the app at www.bmwgeniusapp.com to get 24/7 support onyour a Genius or schedule/request a BMW Encoreappointment. smartphone or tablet. You8ll find helpful how-to videos, model-specific Depending on how your dealer handles these online requests (via online chat, local BDC, group BDC, product information and answers to frequently-asked BMWquestions. etc.) the form should be adjusted accordingly 3 but in any case should provide aclearcall-to-action. BMWENCORE. Every new car customer at BMW is invited to return to the Center for a free,personalizedtourof yournewvehicle.Toscheduleyourappointment witha BMWGeniuspleasecallorcompletetheformabove. JULY 2017 PAGE43