BMW ADVERTISINGGUIDELINES CORPORATE IDENTITY COLOR PALETTE Black Dark Gray Mid Gray 000000 221F1F 666766 100% Black 85% Black LightGray White Blue B5B5B5 FFFFFF 1C69D4 10%Black 100%Cyan PMS299 Blue Gradient Gray Gradient Red 1F72E4 -1A62C5 666766 -979799 FF0000 -usage limited to error messages JULY 2017 PAGE 24