BMW ADVERTISINGGUIDELINES WEBSITE STYLE GUIDE POP-UPSTANDARDS Pop-ups are classified as content that appears without a user9s call toaction. Pop-ups may not exceed a pixel range of 800 x800. Theymayonlyappearonceperusersession. They may not cover ID boxes, unless they are a lead-generatingform. They may not cover the Roundel, unless they are a lead-generatingform. All pop-up messages are required to comply with the BMW colorpalettes. DESIGNSTANDARDS Theuseofanimations orvirtualtourguides,which candistractfromthe premium nature ofthe brand, do not meet designstandards. The use of design elements, such as starbursts and glittery signage, do not meetdesign standards. MULTIPLE WEBSITESTANDARDS The website URL listed on the BMWUSA.com dealer locator is the single URL that may be used/advertised. If otherURLsexist,theyarerequiredtoberedirectedtothecompliantwebsite. The only exception is a service or accessories URL as stated in the Aftersales SEM Co-op Guidelines. CenterNet > Aftersales > Business Development and Marketing Portal > Marketing Tools & Information > Aftersales Co-op > SEM Co-opGuidelines JULY 2017 PAGE89