BMW ADVERTISINGGUIDELINES CORPORATE IDENTITY BMW GENIUS/BMW ENCORE -DEALER WEBSITEPROMOTION With the rapid expansion of the BMW Genius and BMW Encore Programs across the BMW Dealer network, it is vital dealer websites promote and explain these programs to build customer awareness, understanding and demand. As such a variety of assets are available from BMW NA to create a BMW Genius/BMW Encore page. This can be tailored to specific dealer requirements, but must contain the following five elements andthe associated copyand images contained withinthese guidelines: 1. Homepage banner and drop-downlink 2. Hero banner including logo andIntroduction 3. BMW Genius Images, contact details and bios 4specific to eachdealer 4. AnonlineformforBMWGeniusinquiriesandtoscheduleBMWEncore appointments 5. An overview of the BMW Genius Hotline, BMW Genius App and BMWEncore. Consider adding information, images or videos to this page to further personalize itto your dealer or promote currentincentives. JULY 2017 PAGE40