BMW ADVERTISINGGUIDELINES WEBSITE STYLE GUIDE OFFERS/PROMOTIONS MODULEDOS This module is used to call out a special promotion, a local promotion or BMW Center news andoffers. Try to limit the amount of vehicles in a space. Three or less isoptimal. When creating imagery for BMW Center specials, use BMW photos asaguideforthetypeandquality of imagerythat will look the best. When this is a national promotion use the nationalimage. Always use blue buttons for primary actionitems. JULY 2017 PAGE82