BMW ADVERTISINGGUIDELINES WEBSITE STYLE GUIDE MAINNAVIGATION Themainnavigationarea shouldbeassimpleandeasytouseaspossiblefortheusertofindwhattheyneedon • ItisrequiredtocomplywithBMWcolorpalettes. thesite.Placeinpriorityorderfrom lefttoright. There can be a maximum of seven links in the mainnavigation. • TheglobalnavigationisrequiredtodisplayalinktoCertified/Pre-OwnedVehicleInventory. Themainnavigationneverlocks-itscrolls offthepageastheuserscrolls down. Recommended NavigationTabs: OnlyoneRoundelcanbeusedonapage.Thisshouldbetheoneinnavigationonly.Anexceptioncan bemade • New(Vehicles) • Financing iftheRoundelalsoappearsonmerchandiseorifitexistsinavehicleimageoronabuilding. There may not be any rounded corners onbuttons. • CertifiedPre-Owned • Special • Pre-Owned Offers Personal dealerlogoscannotbepresentinthemasthead.Themastheadshouldstate atmostthe dealer9s • AboutUs name, address and phonenumber(s). • Service &Parts PrimaryCTA SecondaryCTA Name, address and at least All caps Initial Caps one contact phonenumber Type12px Type12px should be listed in crown. Breaks: #FFFFFF They should be clickable #FFFFFF 2pxwide onmobile. ID box can not be lessthen Black70%: Hover/Click Left px#414141 Hover/Click Type 12px#FFFFFF 50px from the gridedge. #000000 State:#1C69D4 Right px#000000 State:#1C69D4 50px 60px Copy cannot extend past this point. Addingmore navigation links would push the copy left toward theRoundel. JULY 2017 PAGE63