BMWADVERTISINGGUIDELINESBMWiCORPORATEIDENTITY IDENTITY MODULES AND COPYPLACEMENT Identity Modules used with correct spacing. BMW fontused. Headlinecapitalized. 85% black or 100% whitefont. All copy is flushed to one side, opposite the module. Legal copy placed opposite themodule. Legal can be one or several lines asrequired. BMW CI SQUARESGUIDE JULY 2017 PAGE50