BMW ADVERTISINGGUIDELINES WEBSITE STYLE GUIDE MODULES OVERVIEW The module library was developed to create organized building blocks for the BMWUSA.com website redesign.Theyprovide a numberofoptionsto customizethe contentofa pageto reflect brand, inspire customers, provide utility, and drive the user to purchase. Using modules enables a system over multiple pages of a site. It’s the best, most organized way to createcontent. Modules provide consistency in brand, design and function.They are easy to implement and save work andtime. Modules can be added, enhanced or phased out over time, and ideally will not be affected by changes to the codebase. Modules scale to mobileeasily. Asyou canseeonthe right,modules canbe usedin avarietyofways andfor different purposes. When put together, they can tell a product story in a very natural way. This allows the potential customer to see all of the information that he/she needs to make adecision. JULY 2017 PAGE73