Burger King® Brand Identity Guidelines Introduction 007 Our Story Our Story Since we first opened in 1954, two things have always been true: 1. We want to give people the very best flame-grilled burgers. ® 2. We want people to Have It Your Way. Today, we have a bold new commitment to our food as we seek to give people products that taste better than ever and are better for them and the planet. That commitment is reflected in every aspect of the guest experience: in our visual design, our restaurant design and across the entire digital experience. TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation