Burger King® Brand Identity Guidelines Visual Identity Primary Logo QR Code 037 Burger King® Logos Primary Logo QR Code QR Code Minimum Size Our QR code directs users to our digital presence. The unique design combines our branding with functional elements and brings personality to an otherwise impersonal element. QR Code Clearspace Clearspace is the minimum distance between the outer edge of the QR code Print: 1 inch (width) Digital: 96 pixels and other visual and verbal elements. The diameter of our QR code circle defines the minimum clearspace surrounding the QR code. QR Code Clearspace QR Code Minimum Size Maintaining the minimum size for our QR code is essential to its functionality. The minimum recommended size of the QR code is 1 inch wide for print and 96 pixels wide on screen. TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation