35 The Metaverse Overview : Vision, Technology, and Tactics | Industry 3.3 Major platform players Platform-based players (mainly large internet and technology companies), rely on their mature technologies, broad user bases, and existing application scenarios to quickly deploy Metaverse applications. Benefiting from capital advantages, they can expand their Metaverse reach through investment or M&A in areas not yet covered by their own businesses. This section analyzes these industry giants and provides an overview of their Metaverse layouts. Meta Meta has one of the most comprehensive layouts in Metaverse. It has dabbled in hardware, software, content, digital currency and other segments of the Metaverse through strategy and transformation. Meta has launched several programming tools including Spark AR, Presence Platform, and Pytorch to build and develop the Metaverse community. In the access layer, Meta's Oculus leads the global market for XR devices, with its latest product, Oculus Quest 2, taking up to 75% of the market. In content, Meta has acquired several VR game and cloud game developers and launched virtual social and office platforms like Horizon Worlds and Horizon Workrooms. In digital currency, it has Libra and is now marketing the Diem token. In the platform layer, Meta has released the Presence Platform covering a series of machine cognition and AI functions that include Insight SDK, Interaction SDK, Voice SDK, Tracked Keyboard SDK, and other components, and plans to build an ecosystem that supports Metaverse learning. In the network layer, Meta has launched open infrastructure and data center network hardware that supports cloud services and is growing in areas like AI. Microsoft Microsoft is devoted to all four layers and helps enterprise customers with digital transformation through a series of products including HoloLens, Mesh, Cloud, and Azure Digital Twins. Unlike Meta, which emphasizes the consumer end (household applications, office, social apps, and UGC content); Figure30: American internet and technology enterprises in the Metaverse Source: Open source data, Deloitte analysis Perception & Display Layer Meta Google Microsoft Amazon Network Layer Platform Layer Application Layer Cloud Computing AR Shopping Development Platform Sumerian Speech Recognition Transcribe Medical Social Contact Horizon Worlds VA/AR oculus Open Computing Data Center AI Internet Gaming Beat Saber Fitness Les Mills Bodycombat Development Platform Presence Platform Android OS AI Cloud Computing TPU AI Chip Gaming STADIA Google Daydream VR Platform Speech Recognition wayii Video YouTube VR VA/AR HOLOLENS Somatosensory Device Kinect Cloud Computing Content Delivery Network Edge Computing AI Games (Activision Blizzard, MINECRAFT) Operating System Tool Software Meeting + MR (Microsoft Teams)