47 The Metaverse Overview : Vision, Technology, and Tactics | Metaverse tactics for enterprises upgrading. When the concept of the Metaverse was proposed, all of the relevant technologies already existed and had varying extents of application. All of the same technologies are also required in digital transformation. The immersive experience of the Metaverse suits marketing and consumer interactions, R&D and manufacturing use digital twins and 3D simulation, and AI algorithms are already widely used. • Focus on business model innovation based on core competitiveness. Companies that want to enter the Metaverse market to develop innovative businesses should explore the Metaverse value chain to find a link in that chain that fits their existing capabilities. For example, the four layers of the NFT market have corresponding core capabilities, NFT infrastructure requires blockchain and NFT expertise, NFT production requires creative resources, NFT trading requires a platform, and NFT derivatives require industry applications. The entry points for a Metaverse business are similar to those in the NFT market, and enterprises should use their own capabilities and characteristics to choose their positioning. • Build an ecosystem. Metaverse technology is becoming increasingly precise, and demand for application scenarios is expanding. Enterprises must build ecosystems around their core competitive advantages to provide customers with integrated application scenarios and solutions. • Avoid risk. Act according to national polities, protect data and network security to prevent data breaches, and avoid speculation in the Metaverse to prevent economic risks. Conclusion The Metaverse is guided and driven by human imagination and contains a vast amount of complex content. Its application also varies from country-to-country. Enterprises should embrace the Metaverse, clarify their positioning and layout in the Metaverse, and continuously strengthen their core capabilities and ecosystem construction to maximize the benefit of this new universe. Most of all, they should look forward to exploring and discussing the Metaverse together. References 1. 于佳宁、何超《元宇宙》 2. 清华大学《元宇宙发展研究报告2.0版》https://finance.sina.com.cn/tech/2022-02-14/doc-ikyamrna0602028.shtml 3. 北京大学&安信证券《2022年元宇宙全球年度报告》https://finance.sina.com.cn/tech/2022-01-09/doc-ikyakumx9177489.shtml 4. 头豹研究院《2021年中国NFT平台研究报告》https://www.leadleo.com/report/details?id=61df87cc7cc3970455097803 5. 国海证券《元宇宙专题深度——未来的未来》https://dfscdn.dfcfw.com/download/A2_cms_f_20211124112942284944&direct=1& abc8501.pdf 6. 《中央部委首提元宇宙,多地政府超前布局》https://mp.weixin.qq.com/s/q73EskbA0Jtc65c8HlKOXQ
