20 The Metaverse Overview : Vision, Technology, and Tactics | Vision and Values Metaverse Experience Promote Real World Efficiency Enter the Metaverse with Entertainment Education Shopping Trade Virtual Community game Creative Collaboration Platform A 2nd Life New Influence & Social Status New Income right to use or own all or part of these virtual creations. In contrast, the real, centralized world allows any game prop to be copied at almost zero cost. Characteristics 6: Big uncertainty Governance structure is the core issue in the Metaverse, that is, who will be on top of its future governance structure. The governance structure in the Metaverse is interlaced. One scenario is virtual worlds managed by real people. Most of the early Metaverse worlds had this governance structure. Real people write code to create virtual worlds and manage avatars in them. In another scenario, real people are constrained and managed by the virtual world, with groups of virtual world managers who manage people in the real world. This small group establishes the rules, controls the virtual world and its citizens, with virtual individuals managing a large group of real people. Who will top the Metaverse governance structure in future? AI is at the root of this problem—will human beings rule robots or will we eventually create robots that surpass human beings? It is probably not the original intention, but AI self-learning could make robots eventually surpass human intelligence, giving them the ability to rule the world. This governance issue is so critical because the virtual world of the Metaverse carries has enormous economic and political power. Some prototypes of the Metaverse, such as online game purchases of virtual props, community purchases of real estate, and virtual currency transactions, have already shown the economic power of the virtual world, and this power will only grow. At the same time, the number of users of the products of the global internet giants has already exceeded the number of residents of any single country. When designing the Metaverse, all creators will need to decide who has the final say in the virtual world and who owns its economic benefits. 1.3 The value of the Metaverse The Metaverse can bring tangible value to people and the real world. This is the fundamental driver of the Metaverse wave. In the end, the value the Metaverse will bring to people is multifaceted, spiritual and material, including five main elements: • Entertainment: games and social activities, where players enter the Metaverse to enjoy immersive and realistic interactions, resulting in a pleasant experience of games and socializing • A second Life: collaboration platforms where creators build their own personal worlds in a virtual space, giving individuals the opportunity to experience a life that is different from the real world Figure17: User value in the Metaverse Source: Deloitte analysis