How to get started 06 Next, you'll set up your first ad group. You can also set ad group start and end time. A B C D E A B C Set parameters for your Set a Start Date and End Date. Set a Total Ad Group ad group(s). Pro Tip: Longer campaigns allow Budget (optional). you to gain more insights about what is resonating with your audience and driving outcomes for your business. D E Select CPF bid type and Select your optimization bid amount. preference. Bid type: • Followers (default) • Automatic bid • Set up measurement (Recommended) tracking if applicable. • Target Bid 17