Campaign Pro Tips The best way to know if your campaign’s working? Try things out. Start a few campaigns, one for each marketing initiative, so you can get a sense of what works best. Test, iterate, win. Below are some insider tips for maximizing your campaign’s performance. Target-Bid We suggest selecting the target bid option since this will give you the flexibility to successfully bid on follows from users who are especially likely to follow your account, while staying near or below your target costs per follow. When you set up your campaign and input your bid, think of your target bid as how much you're willing to pay per follow. Go Broad Try Things Out Don’t over optimize Target as broad as possible, Vary the creative (3-5 Resist temptation to over- utilizing look-alikes, pieces) and copy, optimize. After edits, wait keywords, interests, headlines, 2-3 days to allow learnings conversation topics, and calls-to-action to see to progress. retargeting, and expand what’s working. your audience features. We’ve got your back. Our systems will automatically serve your best performing ads to the people you want to see them. Plus, we’re here to talk campaign strategy and effective ways to reach your key demo. 14