Promoted account ad format The promoted account ad format is made up of five key parts. Follower ads include a follow button, are clearly identified as “Promoted,” with your brand labeling and only appear to people who do not already follow you. Name & Handle Profile Badge Image People will immediately Like most ads on Twitter, your be able to see your Promoted Account ad will business name and automatically include your account handle as well Profile Badge image which as image from your helps people on Twitter quickly profile. identify your brand. Follow button People can follow your brand with one Tweet Copy simple click. The ad format can support up to 280 characters of Tweet Copy. (Note: each link used Promoted reduces character county by 23 badge characters, electing 257 The Promoted badge characters for Twitter copy.) clearly identifies that this is an ad. 06