14. The Mercedes‑Benz Corporate Typeface A. Corporate A is the primary characteristic to be used in communications for headlines. This typeface must always be used in conjunction with the logo. When using the Doing Business As (DBA) name i.e., “Mercedes-Benz of Anytown” in dealer address, dealer logo and dealer contact information, Corporate A & Corporate S are acceptable font types. Corporate A Light Corporate A Light Italic Corporate A Regular Corporate A Regular Italic Corporate A Demi Corporate A Demi Italic Corporate A Bold Corporate A Bold Italic B. Headline type that does not include the Mercedes-Benz trade name can be set in Corporate A Condensed. Corporate A Condensed Light Corporate A Condensed Light Italic Corporate A Condensed Regular Corporate A Condensed Regular Italic Corporate A Condensed Demi Corporate A Condensed Demi Italic Corporate A Condensed Bold Corporate A Condensed Bold Italic C. Corporate S may be used for sub-headlines, introductory text, bold copy side notes, and captions. Corporate S Light Corporate S Regular Corporate S Demi Corporate S Demi Italic Corporate S Bold Corporate S Bold Italic Corporate S Extra Bold D. The system typeface Arial can be used in addition to Corporate A and Corporate S for online applications only. Published August 2015, Rev. 10 Mercedes-Benz Brand Communication Standards l Page 58