B. Linking Principles: distance, positioning and spacing between word mark and star. The alignment of the word mark/ claim is dependent on the position of the star, but is always oriented horizontally to the inner ring of the star. Print and online banners: Star bottom right = bottom alignment of word mark 3D media: Star top right = top alignment of word mark Print: Star centred at bottom = word mark left-aligned with text Digital media: Star top left = bottom alignment of word mark (word mark/claim right-aligned) Published August 2015, Rev. 10 Mercedes-Benz Brand Communication Standards l Page 35