C. Table of Sizes: Type Sizes and Line Spacings Application Text Element Font: Corporate Size LS Product & Image Ads 2/1 ad Headline* A Condensed 35.75 pt 35.75 pt Subheadline line 1/line 2 S Demi 10.5 pt 28.6pt/14.175 pt Copy line 1/line 2** S Light 10.5 pt 28.6 pt/14.175 pt Supplier line S Light 8 pt 10.8 pt 1/1 ad Headline* A Condensed 29.75 pt 29.75 pt Subheadline line 1/line 2 S Demi 10.5 pt 23.8 pt/14.175 pt Copy line 1/line 2** S Light 10.5 pt 23.8 pt/14.175 pt Supplier line S Light 8 pt 10.8 pt Dealer Ads 90 x 250, 240 x 180, Headline* A Condensed 25.5 pt 25.5 pt 135 x 200, 180 x 240 Subheadline line 1/line 2 S Demi 10.5 pt 20.4 pt/14.175 pt Copy line 1/line 2** S Light 10.5 pt 20.4 pt/14.175 pt Supplier line S Regular 7.5 pt 10.125 pt Legal details S Regular 7 pt 9.45 pt 180 x 135, 180 x 90 Headline* A Condensed 19 pt 19 pt Subheadline line 1/line 2 S Demi 7.5 pt 15.2 pt/10.125 pt Copy line 1/line 2** S Regular 7.5 pt 15.2 pt/10.125 pt Supplier line S Regular 7.5 pt 10.125 pt Legal details S Regular 7 pt 9.45 pt 45 x 250 Headline* A Condensed 19 pt 19 pt Subheadline S Demi 10.5 pt 18 pt/14.175 pt Copy line 1/line 2** S Light 10.5 pt 18 pt/14.175 pt Supplier line S Regular 7.5 pt 10.125 pt Legal details S Regular 7 pt 9.45 pt Literature DIN long flyer Headline* A Condensed 22.25 pt 22.25 pt front cover*** Subheadline line 1/line 2 S Light 11.125 pt 17.8 pt/13.35 pt Catalogue front Model, one line A Condensed 48 pt - cover*** 285 x 193 Body type, one line S Light 14.5 pt - Posters DIN A1, portrait Headline* A Condensed 84.25 pt 84.25 pt Subheadline line 1 S Light 40 % of HS 80 % of HS Subheadline line 2 S Light 40 % of HS 120 % of SHL Fuel specification S Light 29 pt 34.8 pt DIN A1, landscape Headline* A Condensed 89.25 pt 89.25 pt Subheadline line 1 S Light 40 % of HS 80 % of HS Subheadline line 2 S Light 40 % of HS 120 % of SHL Fuel specification S Light 29 pt 34.8 pt *Minimum headline size **Also applies to fuel specifications ***Front cover only, inside pages unchanged LS = line spacing HS = headline size SHL = subheadline size Published August 2015, Rev. 10 Mercedes-Benz Brand Communication Standards l Page 38