SPEAKING ON BEHALF OF NIKE We communicate with purpose, and we share information about ourselves responsibly No matter your title at Nike, when you speak externally, your comments can make global news. So, we are committed to speaking with a strategic, unified voice. This ensures we protect the brand and only share accurate and consistent information. If you are speaking while using your Nike title – in an interview, at a conference, for an academic case study or any other public-facing opportunity – you must get approval from Corporate Communications. Nike only communicates through approved channels, as who we share information with can be just as important as what we say. Now let’s talk social media. You can of course use social media for work and play, but be thoughtful when you bring Nike into the mix. Feel free to talk about brand campaigns, product and company information, but only after they become public – and third parties should never discuss campaigns without specific Nike approval to do so. Share your opinions about Nike and the industry – just disclose your Nike connection and make it clear the views expressed are your own. If you see a blog post critical of Nike with inaccurate information, don’t respond, no matter how tempting it is to set the record straight. Notify Corporate Communications and let them handle it. Always consider the impact of your words. Don’t disparage individuals or competitors, and never use discriminatory, threatening or abusive language. If you encounter a damaging incident online, report it to your manager or to Corporate Communications. Don’t act like nothing happened; everyone sees everything online. I work in a store and occasionally someone who I think is a social media blogger comes in and films in the store for their YouTube channel. What should I do? It’s OK for customers to take photos or film for their own personal use while they’re in our stores, but filming or taking photos for any other reason must be approved by our Media Relations teams. Politely let the blogger know that they are welcome to stay and shop but in order to film in the store, they will need to contact Corporate Communications for permission. I was asked to be on a panel discussion at my alma mater. No media will be there, and just a couple dozen students will be in attendance. Am I OK just accepting the invitation? While it seems to be a great opportunity for you, there are some steps you need to take to make sure it’s OK to accept the speaking engagement. Submit an External Engagement Request Form , and Corporate Communications will review the request and contact you. LEARN MORE  Policy on Social Media  Policy on External Engagements WHAT IF...? 33