Campaign Pro Tips The best way to know if your campaign’s working? Try things out. Start a few campaigns, one for each marketing initiative, so you can get a sense of what works best. Test, iterate, win. Below are some insider tips for maximizing your campaign’s performance. Auto-bid Follow creative Try different videos Start with auto-bid to see best practices Vary your video creative how ads perform in the A great way to maximize to see what’s working. auction. your results. Vary ad formats Align Your Brand Don’t over optimize Using 3-5 different ad Consider running Resist temptation to over- formats drives the best against publisher optimize. After edits, wait brand lift. Remember, the content that aligns with 2-3 days to allow learnings same creative from a your brand and to progress. standard Tweet can be message to drive higher turned into a website card. view rates and brand metrics. We’ve got your back. Our systems will automatically serve your best performing ads to the people you want to see them. Plus, we’re here to talk campaign strategy and effective ways to reach your key demo. 18

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