How to get started 05 Next, you'll set up your first ad group. You can also set ad group start and end time. 06 A B Select the bid type you'd like Automatic bid: Maximum bid: to use in your campaign: Your bid will auto-optimize to get This type provides greater control the best results at the lowest over how much you pay per pre- price (within your budget). roll view. Automatic bid is the easiest way In this bid type, you can choose to quickly get your campaigns live exactly how much you are willing and serving impressions on the to pay for a pre-roll view (your platform maximum bid), and your results will not be charged over this price. This bid type is helpful for experienced advertisers who know exactly how much they’re looking to pay per pre-roll view at scale. 21