Brand Elements Yale Blue: color pms 289 cmyk 100.75.8.40 hex #00356b There are four core rgb 0.53.107 colors in the Yale visual identity: High Intensity Blue: Yale Blue, Yale Gray, pms 660 black, and white. cmyk 90.57.0.0 hex #286dc0 rgb 61.124.201 Yale Gray: pms Warm Gray 7 cmyk 42.40.44.4 hex #978d85 rgb 151.141.53 Black: cmyk 0.0.0.100 cmyk 75.68.67.90 (true black) hex #000000 White: cmyk 0.0.0.0 hex #ffffff rgb 255.255.255