Annual US & EU Dairy Farmer ROI at Potential 16% for 1000 Cows 9.2M dairy cows & 95M beef cows in US alone Low startup risk - SG&A, R&D nearly paid for Increased volume of future orders lowers unit cost ROI with 1 st 3 week use means price will increase Next Generation will widen product suite while improving unit margin US- Per FCM EU-Per FCM US- 1000 Cows EU- 1000 Cows Average Annual Lactation 24000 18500 24000000 18500000 16% increase 3840 2960 3840000 2960000 Hundred Weights 38.4 29.6 38400 29600 Hundred Weight Prices $18.82 $26.00 $18.82 $26.00 Per Use Milk Value $722.69 $769.60 $722,688.00 $769,600.00 Value of 17 Uses Per Year $12,285.70 $13,083.20 $722,688.00 $769,600.00 Annualized FCM Cost $665.00 $665.00 $39,560.00 $39,560.00 Dairy Farmer ROI in Dollars $11,620.70 $12,418.20 $683,128.00 $730,040.00 Dairy Farmer ROI Multiple 17.5 18.7 17.3 18.5