5 % Milk-Yield Lift = Meaningful ROI Fresh Cow Manager 5% = FCM expectations 5% = Something likely wrong with the cow <5% = Something wrong with the dairy (toxic feed) 5% Milk increase 10 minutes labor per cow per year Reusable on 17+ cows Minimal extra labor All Market alternatives Comfort & Welfare Supplements & Rations Better Milking Equipment & Increased Milkings 5% Milk Increase Increased equipment cost & parlour modifications Increased feed cost Increased labor and training cost VS