Essential McLuhan 120 in the strivings of his soul. Uncertainty in the strivings of the soul is something which does not agree with honest sense. It is not that I do not know of such things: I am ashamed to use them.”’ Clearly this ancient tale contains a great deal of wisdom, for “uncertainty in the strivings of the soul” is perhaps one of the aptest descriptions of man’s condition in our modern crisis; technology, the machine, has spread through the world to a degree that our Chinese sage could not even have suspected. The sort of “simplicity” envisaged by the sage is a more complex and subtle product than anything that occurs in a society with specialized technology and sense life. But perhaps the real point of the anecdote is that it appealed to Heisenberg. It would not have interested Newton. Not only does modern physics abandon the specialized visual space of Descartes and Newton, it re-enters the subtle auditory space of the non- literate world. And in the most primitive society, as in the present age, such auditory space is a total field of simultaneous relations in which “change” has as little meaning and appeal as it had for the mind of Shakespeare or the heart of Cervantes. All values apart, we must learn today that our electric technology has consequences for our most ordinary perceptions and habits of action which are quickly recreating in us the mental processes of the most primitive men. These consequences occur, not in our thoughts or opinions, where we are trained to be critical, but in our most ordinary sense life, which creates the vortices and the matrices of thought and action. This book will try to explain why print culture confers on man a language of thought which leaves him quite unready to face the language of his own electro-magnetic technology. The strategy any culture must resort to in a period like this was indicated by Wilhelm von Humboldt: Man lives with his objects chiefly—in fact, since his feeling and acting depends on his perceptions, one may say exclusively—as language presents them to him. By the same process whereby he spins language out of his own being, he ensnares himself in it; and each language draws a magic circle round the people to which it belongs, a circle from which there is no escape save by stepping out 5 of it into another. Such awareness as this has generated in our time the technique of the suspended judgment by which we can transcend the limitations of our own assumptions by a critique of them. We can now live, not just amphibiously in divided and distinguished worlds, but pluralistically in many worlds and cultures simultaneously. We are no more committed to one culture—to a single ratio among the human senses—any more than to

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