Essential McLuhan 284 Television…is profoundly and subliminally introverting, [creating] an inward depth, meditative, oriental. The television child is a profoundly orientalized being. And he will not accept goals as objects in the world to pursue. —1967 [People] don’t see movies on TV; they see TV.—1966 The ideal show on pay TV would be a great composer rehearsing a symphony, not playing his symphony. —1967 TV is a service medium only during a crisis.—1970 TV as a today show is a continuous present. There are really no dates. —1971 People will not accept war on TV. They will accept war in movies. They will accept it in newspapers. Nobody will accept war on TV. It is too close. —1973 The Beatle hairdos are another fringe benefit of TV.—1966 When the news team seeks to become the news source by means of direct dialogue rather than by remote report of the event, they are being true to the immediacy of the TV medium in which comments outrank the event itself.—1971 COMPUTER It is one of the mysteries of cybernation that it is forever challenged by the need to simulate consciousness. —1966 The real job of the computer in the future is not going to have anything to do with retrieval. It’s going to have to do with pure discovery, because we use our memories for many purposes, mostly unconscious… When you can recall things at a very high speed, they take on a new mythic and structural meaning that is quite alien to ordinary perception. So the computer…has, in spite of itself…revealed the knowledge of the mythic, pattern, structures, and profiles, all of which are quite excitedly loaded with discovery.—1966 At computer speeds, effect is so closely related to the input that the arranger of computer systems can scarcely avoid artistic involvement in whatever he is doing.—1971 It is a world in which the creative imagination of the artist is now needed by the men who handle the computers. —1958 Circuitry means that every situation must fold back into itself much in the pattern of cognition and its playback, which is “recognition” in the action of human perceiving and knowing. The new technology mimes the prime procedure of human learning and knowing.—1968