At electric speed, however, all that is reversed. Implosion and contraction then replace mechanical explosion and expansion. If the Handlin formula is extended to power, it becomes: "As power grew, and as outlying areas became accessible to power, it was localized in distinctive delegated jobs and functions." This formula is a principle of acceleration at all levels of human organization. It concerns especially those extensions of our physical bodies that appear in wheel and road and paper messages. Now that we have extended not just our physical organs but the nervous system, itself, in electric technology, the principle of specialism and division as a factor of speed no longer applies. When information moves at the speed of signals in the central nervous system, man is confronted with the obsolescence of all earlier forms of acceleration, such as road and rail. What emerges is a total field of inclusive awareness. The old patterns of psychic and social adjustment become irrelevant. Until the 1820s, Handlin tells us, Bostonians walked to and fro, or used private conveyances. Horse-drawn buses were introduced in 1826, and these speeded up and extended business a great deal. Meantime the speed-up of industry in England had extended business into the rural areas, dislodging many from the land and increasing the rate of immigration. Sea transport of immigrants became lucrative and encouraged a great speed-up of ocean transport. Then the Cunard Line was subsidized by the British government in order to ensure swift contact with the colonies. The railways soon linked into this Cunard service, to convey mail and immigrants inland. Although America developed a massive service of inland canals and river steamboats, they were not geared to the speeding wheels of the new industrial production. The railroad was needed to cope with mechanized production, as much as to span the great distances of the continent. The steam railroad as an accelerator proved to be one of the most revolutionary of all extensions of our physical bodies, creating a new political

Understanding Media by Marshall McLuhan - Page 118 Understanding Media by Marshall McLuhan Page 117 Page 119