how very much tactile involvement is needed for the appreciation of plastic art. The structural qualities of the print and woodcut obtain, also, in the cartoon, all of which share a participational and do-it-yourself character that pervades a wide variety of media experiences today. The print is clue to the comic cartoon, just as the cartoon is clue to understanding the TV image. Many a wrinkled teenager recalls his fascination with that pride of the comics, the "Yellow Kid" of Richard F. Outcault. On first appearance, it was called "Hogan's Alley" in the New York Sunday World. It featured a variety of scenes of kids from the tenements, Maggie and Jiggs as children, as it were. This feature sold many papers in 1898 and thereafter. Hearst soon bought it, and began large scale comic supplements. Comics (as already explained in the chapter on The Print), being low in definition, are a highly participational form of expression, perfectly adapted to the mosaic form of the newspaper. They provide, also, a sense of continuity from one day to the next. The individual news item is very low in information, and requires completion or fill-in by the reader, exactly as does the TV image, or the wirephoto. That is the reason why TV hit the comic-book world so hard. It was a real rival, rather than a complement. But TV hit the pictorial ad world even harder, dislodging the sharp and glossy, in favor of the shaggy, the sculptural, and the tactual. Hence the sudden eminence of MAD magazine which offers, merely, a ludicrous and cool replay of the forms of the hot media of photo, radio, and film. MAD is the old print and woodcut image that recurs in various media today. Its type of configuration will come to shape all of the acceptable TV offerings. The biggest casualty of the TV impact was Al Capp's "Li 1 Abner." For eighteen years Al Capp had kept Li'l Abner on the verge of matrimony. The sophisticated formula used with his characters was the reverse of that employed by the French novelist Stendhal, who said, "I simply involve my people in the