In the Second World War the marksman was replaced by automatic weapons fired blindly in what were called "perimeters of fire" or "fire lanes." The old-timers fought to retain the bolt-action Springfield which encouraged single-shot accuracy and sighting. Spraying the air with lead in a kind of tactual embrace was found to be good by night, as well as by day, and sighting was unnecessary. At this stage of technology, the literate man is somewhat in the position of the old-timers who backed the Springfield rifle against perimeter fire. It is this same visual habit that deters and obstructs literate man in modern physics, as Milic Capek explains in The Philosophical Impact of Modern Physics. Men in the older oral societies of middle Europe are better able to conceive the nonvisual velocities and relations of the subatomic world. Our highly literate societies are at a loss as they encounter the new structures of opinion and feeling that result from instant and global information. They are still in the grip of "points of view" and of habits of dealing with things one at a time. Such habits are quite crippling in any electric structure of information movement, yet they could be controlled if we recognized whence they had been acquired. But literate society thinks of its artificial visual bias as a thing natural and innate. Literacy remains even now the base and model of all programs of industrial mechanization; but, at the same time, it locks the minds and senses of its users in the mechanical and fragmentary matrix that is so necessary to the maintenance of mechanized society. That is why the transition from mechanical to electric technology is so very traumatic and severe for us all. The mechanical techniques, with their limited powers, we have long used as weapons. The electric techniques cannot be used aggressively except to end all life at once, like the turning off of a light. To live with both of these technologies at the same time is the peculiar drama of the twentieth century. In his Education Automation, R. Buckminster Fuller considers that
Understanding Media by Marshall McLuhan Page 376 Page 378