"side," is not tempted into private mental effort, nor does he have to follow the debates until the ball is passed to him. As one critic said, if the benches did not face each other the British could not tell truth from falsehood, nor wisdom from folly, unless they listened to it all. And since most of the debate must be nonsense, it would be stupid to listen to all. The form of any game is of first importance. Game theory, like information theory, has ignored this aspect of game and information movement. Both theories have dealt with the information content of systems, and have observed the "noise" and "deception" factors that divert data. This is like approaching a painting or a musical composition from the point of view of its content. In other words, it is guaranteed to miss the central structural core of the experience. For as it is the pattern of a game that gives it relevance to our inner lives, and not who is playing nor the outcome of the game, so it is with information movement. The selection of our human senses employed makes all the difference say between photo and telegraph. In the arts the particular mix of our senses in the medium employed is all-important. The ostensible program content is a lulling distraction needed to enable the structural form to get through the barriers of conscious attention. Any game, like any medium of information, is an extension of the individual or the group. Its effect on the group or individual is a reconfiguring of the parts of the group or individual that are not so extended. A work of art has no existence or function apart from its effects on human observers. And art, like games or popular arts, and like media of communication, has the power to impose its own assumptions by setting the human community into new relationships and postures. Art, like games, is a translator of experience. What we have already felt or seen in one situation we are suddenly given in a new kind of material. Games, likewise, shift familiar experience into new forms, giving the bleak and the blear side of things
Understanding Media by Marshall McLuhan Page 266 Page 268