and Nature, or man and man. Shock at this departure from traditional vision and inclusive awareness was often directed toward the figure of Machiavelli, who had merely spelled out the new quantitative and neutral or scientific ideas of force as applied to the manipulation of kingdoms. Shakespeare's entire work is taken up with the themes of the new delimitations of power, both kingly and private. No greater horror could be imagined in his time than the spectacle of Richard II, the sacral king, undergoing the indignities of imprisonment and denudation of his sacred prerogatives. It is in Troilus and Cressida, however, that the new cults of fissile, irresponsible power, public and private, are paraded as a cynical charade of atomistic competition: Take the instant way; For honour travels in a strait so narrow Where one but goes abreast: keep, then, the path; For emulation hath a thousand sons That one by one pursue: if you give way, Or hedge aside from the direct forthright, Like to an enter'd tide they all rush by And leave you hindmost. . . The image of society as segmented into a homogeneous mass of quantified appetites shadows Shakespeare's vision in the later plays. Of the many unforeseen consequences of typography, the emergence of nationalism is, perhaps, the most familiar. Political unification of populations by means of vernacular and language groupings was unthinkable before printing turned each vernacular into an extensive mass medium. The tribe, an extended form of a family of blood relatives, is exploded by print, and is replaced by an association of men homogeneously trained to be
Understanding Media by Marshall McLuhan Page 196 Page 198