Russia, radio is a profound archaic force, a time bond with the most ancient past and long-forgotten experience. Tradition, in a word, is the sense of the total past as now. Its awakening is a natural result of radio impact and of electric information, in general. For the intensely literate population, however, radio engendered a profound unrealizable sense of guilt that sometimes expressed itself in the fellow-traveler attitude. A newly found human involvement bred anxiety and insecurity and unpredictability. Since literacy had fostered an extreme of individualism, and radio had done just the opposite in reviving the ancient experience of kinship webs of deep tribal involvement, the literate West tried to find some sort of compromise in a larger sense of collective responsibility. The sudden impulse to this end was just as subliminal and obscure as the earlier literary pressure toward individual isolation and irresponsibility; therefore, nobody was happy about any of the positions arrived at. The Gutenberg technology had produced a new kind of visual, national entity in the sixteenth century that was gradually meshed with industrial production and expansion. Telegraph and radio neutralized nationalism but evoked archaic tribal ghosts of the most vigorous brand. This is exactly the meeting of eye and ear, of explosion and implosion, or as Joyce puts it in the Wake, "In that earopean end meets Ind." The opening of the European ear brought to an end the open society and reintroduced the Indie world of tribal man to West End woman. Joyce puts these matters not so much in cryptic, as in dramatic and mimetic, form. The reader has only to take any of his phrases such as this one, and mime it until it yields the intelligible. Not a long or tedious process, if approached in the spirit of artistic playfulness that guarantees "lots of fun at Finnegan's wake." Radio is provided with its cloak of invisibility, like any other medium. It comes to us ostensibly with person-to-person directness that is private and intimate, while in more urgent fact, it
Understanding Media by Marshall McLuhan Page 332 Page 334