BUSINESS IS A BATTLEFIELD Latest fashion among Japanese businessmen is the study of classical military strategy and tactics in order to apply them to business operations.... It has been reported that one of the largest advertising companies in Japan has even made these books compulsory reading for all its employees. Long centuries of tight tribal organization now stand the Japanese in very good stead in the trade and commerce of the electric age. A few decades ago they underwent enough literacy and industrial fragmentation to release aggressive individual energies. The close teamwork and tribal loyalty now demanded by electrical intercom again puts the Japanese in positive relation to their ancient traditions. Our own tribal ways are much too remote to be of any social avail. We have begun retribalizing with the same painful groping with which a preliterate society begins to read and write, and to organize its life visually in three-dimensional space. The search for Michael Rockefeller brought the life of a New Guinea tribe into prominent attention in Life a year ago. The editors explained the war games of these people: The traditional enemies of the Willigiman-wallalua are the Wittaia, a people exactly like themselves in language, dress and custom. . . . Every week or two the Willigiman-Wallalua and their enemies arrange a formal battle at one of the traditional fighting grounds. In comparison with the catastrophic conflicts of "civilized" nations, these frays seem more like a dangerous field sport than true war. Each battle lasts but a single day, always stops before nightfall (because of the danger of ghosts) or if it begins to rain (no one wants to get his hair or ornaments wet). The men are very accurate with their weapons --they have all played war games since they were small boys --but they are equally adept at dodging, and hence are rarely hit by anything.