that have taken over the revamping of the American girl with technological ruthlessness and thoroughness. Since all media are fragments of ourselves extended into the public domain, the action upon us of any one medium tends to bring the other senses into play in a new relation. As we read, we provide a sound track for the printed word; as we listen to the radio, we provide a visual accompaniment. Why can we not visualize while telephoning? At once the reader will protest, "But I do visualize on the telephone!" When he has a chance to try the experiment deliberately, he will find that he simply can't visualize while phoning, though all literate people try to do so and, therefore, believe they are succeeding. But that is not what most irritates the literate and visualizing Westerner about the telephone. Some people can scarcely talk to their best friends on the phone without becoming angry. The telephone demands complete participation, unlike the written and printed page. Any literate man resents such a heavy demand for his total attention, because he has long been accustomed to fragmentary attention. Similarly, literate man can learn to speak other languages only with great difficulty, for learning a language calls for participation of all the senses at once. On the other hand, our habit of visualizing renders the literate Westerner helpless in the nonvisual world of advanced physics. Only the visceral and audile-tactile Teuton and Slav have the needed immunity to visualization for work in the non-Euclidean math and quantum physics. Were we to teach our math and physics by telephone, even a highly literate and abstract Westerner could eventually compete with the European physicists. This fact does not interest the Bell Telephone research department, for like any other book-oriented group they are oblivious to the telephone as a form, and study only the content aspect of wire service. As already men- tioned, the Shanner and Weaver hypothesis about Information Theory, like the Morgenstern Game Theory, tends to ignore the function of the form as form. Thus both Information Theory and