"Could we alter a cartoon by adding details of perspective and light and shade?" The answer is "Yes," only it would then no longer be a cartoon. Nor would "improved" TV be television. The TV image is now a mosaic mesh of light and dark spots which a movie shot never is, even when the quality of the movie image is very poor. As in any other mosaic, the third dimension is alien to TV, but it can be superimposed. In TV the illusion of the third dimension is provided slightly by the stage sets in the studio; but the TV image itself is a flat two-dimensional mosaic. Most of the three-dimensional illusion is a carry-over of habitual viewing of film and photo. For the TV camera does not have a built-in angle of vision like die movie camera. Eastman Kodak now has a two-dimensional camera that can match the flat effects of the TV camera. Yet it is hard for literate people, with their habit of fixed points of view and three-dimensional vision, to understand the properties of two-dimensional vision. If it had been easy for them, they would have had no difficulties with abstract art, General Motors would not have made a mess of motorcar design, and the picture magazine would not be having difficulties now with the relationship between features and ads. The TV image requires each instant that we "close" the spaces in the mesh by a convulsive sensuous participation that is profoundly kinetic and tactile, because tactility is the interplay of the senses, rather than the isolated contact of skin and object. To contrast it with the film shot, many directors refer to the TV image as one of "low definition," in the sense that it offers little detail and a low degree of information, much like the cartoon. A TV close-up provides only as much information as a small section of a long-shot on the movie screen. For lack of observing so central an aspect of the TV image, the critics of program "content" have talked nonsense about "TV violence." The spokesmen of censorious views are typically semiliterate book-oriented individuals who have no competence in the
Understanding Media by Marshall McLuhan Page 345 Page 347