way his resistance insures a greater speed of change. Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force. Thus we may feel like a man who has been hustled away from his favorite knothole in the ball park by a frantic rout of fans eager to see the arrival of a movie star. We are no sooner in position to look at one kind of event than it is obliterated by another, just as our Western lives seem to native cultures to be one long series of preparations for living. But the favorite stance of literary man has long been "to view with alarm" or "to point with pride," while scrupulously ignoring what's going on. One immense area of photographic influence that affects our lives is the world of packaging and display and, in general, the organization of shops and stores of every kind. The newspaper that could advertise every sort of product on one page quickly gave rise to department stores that provided every kind of product under one roof. Today the decentralizing of such institutions into a multiplicity of small shops in shopping plazas is partly the creation of the car, partly the result of TV. But the photograph still exerts some centralist pressure in the mail-order catalogue. Yet the mail-order houses originally felt not only the centralist forces of railway and postal services, but also, and at the same time, the decentralizing power of the telegraph. The Sears Roebuck enterprise was directly owing to stationmaster use of the telegraph. These men saw that the waste of goods on railway sidings could be ended by the speed of the telegraph to reroute and concentrate. The complex network of media, other than the photograph that appears in the world of merchandising, is easier to observe in the world of sports. In one instance, the press camera contributed to radical changes in the game of football. A press photo of battered players in a 1905 game between Pennsylvania and Swarthmore came to the attention of President Teddy Roosevelt. He was so angered at the picture of Swarthmore's mangled Bob