The fact that typography is itself mainly subliminal in effect and that pictures are, as well, is a secret that is safe from the book-oriented community. When the movies came, the entire pattern of American life went on the screen as a nonstop ad. Whatever any actor or actress wore or used or ate was such an ad as had never been dreamed of. The American bathroom, kitchen, and car, like everything else, got the Arabian Nights treatment. The result was that all ads in magazines and the press had to look like scenes from a movie. They still do. But the focus has had to become softer since TV With radio, ads openly went over to the incantation of the singing commercial. Noise and nausea as a technique of achieving unforgettability became universal. Ad and image making became, and have remained, the one really dynamic and growing part of the economy. Both movie and radio are hot media, whose arrival pepped up everybody to a great degree, giving us the Roaring Twenties. The effect was to provide a massive platform and a mandate for sales promotion as a way of life that ended only with The Death of a Salesman and the advent of TV. These two events did not coincide by accident. TV introduced that "experience in depth" and the "do-it-yourself pattern of living that has shattered the image of the individualist hard-sell salesman and the docile consumer, just as it has blurred the formerly clear figures of the movie stars. This is not to suggest that Arthur Miller was trying to explain TV to America on the eve of its arrival, though he could as appropriately have titled his play "The Birth of the PR Man." Those who saw Harold Lloyd's World of Comedy film will remember their surprise at how much of the 1920s they had forgotten. Also, they were surprised to find evidence of how naive and simple the Twenties really were. That age of the vamps, the sheiks, and the cavemen was a raucous nursery compared to our world, in which children read MAD magazine for chuckles. It was a world still innocently engaged in expanding and exploding, in separating and teasing