In a radio speech in Munich, March 14, 1936, Hitler said "I go my way with the assurance of a somnambulist." His victims and his critics have been equally somnambulistic. They danced entranced to the tribal drum of radio that extended their central nervous system to create depth involvement for everybody. "I live right inside radio when I listen. I more easily lose myself in radio than in a book," said a voice from a radio poll. The power of radio to involve people in depth is manifested in its use during homework by youngsters and by many other people who carry transistor sets in order to provide a private world for themselves amidst crowds. There is a little poem by the German dramatist Berthold Brecht: You little box, held to me when escaping So that your valves should not break, Carried from house to ship from ship to train, So that my enemies might go on talking to me Near my bed, to my pain The last thing at night, the first thing in the morning, Of their victories and of my cares, Promise me not to go silent all of a sudden.326 UNDERSTANDING MEDIA One of the many effects of television on radio has been to shift radio from an entertainment medium into a kind of nervous information system. News bulletins, time signals, traffic data, and above all weather reports now serve to enhance the native power of radio to involve people in one another. Weather is that medium that involves all people equally. It is the top item on radio, showering us with fountains of auditory space or lebensraum. It was no accident that Senator McCarthy lasted such a very short time when he switched to TV. Soon the press decided, "He isn't news any more." Neither McCarthy nor the press ever knew what had happened. TV is a cool medium. It rejects hot figures and hot issues and people from the hot press media. Fred Allen was a casualty of TV Was Marilyn Monroe? Had TV occurred on a large
Understanding Media by Marshall McLuhan Page 328 Page 330